Written by Rahoul Naik
Emerging British singer, songwriter and rapper Priime is an exciting new talent, who is coupling his love for pop music, with his traditional Afrocentric musical background, to create inventive alternative and experimental music that he has aptly coined ‘Hybrid Music’.
The first taste of this ‘Hybrid Music’ comes with his debut single Lil Bit Longer, which is written and composed by the British native himself, and produced by enigmatic production house LNTMusicGrp.
Backed by lush guitar progressions and string arrangements, and sonically inspired by the Walt Disney classic Mary Poppins, Lil Bit Longer is an outstanding debut offering, with infectious pop sensibilities, glorious musicianship and a strong vocal display.
Speaking about the inspiration for his debut offering, Priime says, “The idea for ‘Lil Bit Longer’ came after one of those late night conversations with a significant other that you never want to end, and it expresses the antithesis need for us to spend more time with ourselves, for the sole purpose of self-awareness. Notwithstanding, art is a very subjective form of self expression, in that it is whatever you make it out to be.”
On a more personal level, Priime adds that Lil Bit Longer “was inspired by elements of my faith and belief, which teach that my identity is rooted in the image of God, so in spending time with Him, I come to learn not just who and what I am but also who and what I’m not. I was inspired to compose the song in the first person, taking on the position of God himself as I feel he relates to me”.
Priime’s vibe is definitely one that can be compared with fellow British native Shakka and US counter-part Ty Dolla $ign who both look to push the pop boundary with their afrocentric heritage and influence.