Written by Carina Ly
Up-and-coming 17-year-old electronic producer, KVR, is the newest talent to the scene to emerge from Leiden, The Netherlands. His remix of Lady Gaga’s Million Reasons from her last album Joanne skyrocketed to fame, with the seal of approval from the lady herself. With this new-found attention, we got together with KVR and spoke about his new single called Never Gonna Be (which already accumulated 2.8 million views) and what the future holds for the young musician.
How did you first get into music?
“I always loved music, I’ve played the piano since I was 6 years olds. I never really made music myself though. When I started making music initially it was very hard so I never really finished any songs. Then I got a rather serious football injury so I had more time to spend on making music. That’s when I made my first real song. It was a remix of Nathan Goshen’s ‘Thinking About It’. My label found the song on SoundCloud and got in touch to release it. That remix now has over 85 million Spotify streams, that still is so insane to me. Everything happened really fast after that.”
Who are your biggest influences inside and outside of music?
“I haven’t really thought about it but I would say Martin Garrix. Lately he has moved into a more pop sounding direction, in my opinion that works really well. I think one of his biggest strengths is the way in which he is able to manipulate vocal chops. Those just sound awesome in all his productions.”
Who are you listening to right now?
“Martin Garrix, Justin Bieber, David Guetta.”
Who would your dream collaborator be?
“Martin Garrix for sure.”
Let’s get into the music; we have to talk about ‘Never Gonna Be’. Tell us about the creation process behind it.
“I received a top line from my label, basically that is a vocal stem to build the song around. From there I started building the drop and expanded the song around that. In the end Kaíva did the final vocal take over my production, that’s how Never Gonna Be’ came to be.”
Did you know it was going to be such a success or are you still surprised by the amount of traction it has got?
“I dreamed of it, but I never thought it would be a reality. I’m really happy that people like it so much.”
What was it like having Lady Gaga approve of your ‘Million Reasons’ remix?
“It was amazing. When I heard she asked me to do a remix, I was like “Woah” nobody can really say that so I was really impressed. When my manager told me that Lady Gaga wanted me to do a remix for her I didn’t believe it at first… but it appeared to be the truth [chuckles].”
Can we expect more music from you in 2017?
“I am currently working on new singles and remixes. So yes, things are coming.”
Do you think that the dance scene now is all in EPs and singles? The House or Techno album is dead?
“I don’t think it’s dead. There are still artists doing it. You do have a point though, House or Techno isn’t necessarily about albums anymore. The same goes for pop music though, I think that making an album is something that you can do as an artist to make this complete piece of work. If you’re just starting out and trying to get people to notice you singles maybe are a better option.”
What has been your favourite remix to do (so far)?
“Must be the Lady Gaga remix, it was such a blessing to work on.”
What is it like being so young and yet immersed into the fast-paced music scene?
“It’s really amazing, I’m very lucky that people really like the music I make. So, it’s important to keep making more music. Then again, I think I would do that anyway, because I just really enjoy making new songs.”
If you could be a drink, what would you be and why?
“That’s a weird question. I’d much rather be a croissant because it sounds awesome.”
Where can people find you and your music online?
I have recently released a music video on Youtube (see below), you can also find me on Instagram, Facebook and Twitter. I am currently taking DJ lessons so hopefully I will be able to perform live soon!