Written by Alessa Frenkel
Just when we thought Kendrick Lamar couldn’t get any better, the King himself drops the music video for his newest track Humble, and boy were we wrong. In just the first 90 minutes of releasing it, the clip managed to rack up nearly half a million views! To be honest, calling it a clip or a music video is an understatement; Humble is a piece of art that can’t help but blow your mind at first glance.
Kendrick’s love and passion for God seeps through the pores of his utmost being, his music and everything he does. In an interview with New York Times he stated the following: “To Pimp a Butterfly was addressing the problem. I’m in a space now where I’m not addressing the problem anymore. We’re in a time where we exclude one major component out of this whole thing called life: God. Nobody speaks on it because it’s almost in conflict with what’s going on in the world when you talk about politics and government and the system.” And so, ultimately, Lamar is on a mission to resolve the conflict. The metaphors in Humble are undeniable: We get to see King Kunta as the young pope and eating his last supper with his TDE disciples. He doesn’t try to imitate anyone or anything, he just simply is.
But the Compton rapper never settles for just simply hitting the ball, he always aims and manages to hit it straight out of the ballpark. The music video is filled with iconic moment after moment that all compete for the greatest: Kendrick’s fish eye visuals paired with the camera angles of filming a black Steve Jobs, a remake of the classic Grey Poupon commercial and a striking focus on Kunta in a mass of bobbing heads all elevate the rapper to a new level. And can we please just take a moment to acknowledge the double screen Photoshop effect?
Humble not only declares an artistic new era for the rapper, but also leaves the world in wait for April 7th when his album is set to be released. Whilst many have been questioning who seems to have upset Kendrick for him to drop two diss tracks after another (The Heart Pt 4 and Humble), it can’t be denied that he just proved to be the “greatest, funk”. Even though many argue that the Mike WiLL Made-It beat isn’t the rapper’s strongest, the hype is truly all about the music video that will for sure count as one of the most iconic ones to date.
Check it out below!