Written by Natalie Fisher.
Today, Lostchild have released a new video for their single S.A.M, which was released as part of the EP Being Loved When You Know You’re Not Good Enough back in January.
The video is strong in aesthetic and follows the lead singer through conflicting images of the natural and suburban. There is a focus on isolation and melancholy, which coincides nicely with the lyrics of the song as you can hear the intense emotion in his voice as he sings ‘You helped me find out who I am’ and the feeling of loss present throughout the track.
This is the second video to come from the band, after Town which was released back in November and this release is giving fans something new from the artist whilst they eagerly anticipate his next music release.
You can watch the video for S.A.M below:
Credit: Lostchild Music